OZ Sports’ partnership with the Dominican Federation has allowed soccer to flourish in Dominican Republic through cost-effective & innovative production, as well as online distribution.
The football federation in the Dominican Republic, stewards of a sport in rapid development, were looking to find a way to improve their image and quality as well as enhancing growth opportunities. Then an unusual partnership made 2019 a golden year for this developing league. OZ Sports worked with the Dominican federation to broadcast the league’s matches using breakthrough technology and a new philosophy.
This collaboration and implementation of technological advancements allowed for a quantum leap in broadcasting quantity and quality of football in the DR: from production, fan engagement to the global distribution of the league’s every match, Dominican football can now be viewed at the highest broadcast quality. And the broadcast system can be tailored by fans wanting to enhance their streaming experience.
OZ Sports’ partnership with the Dominican Federation implemented an innovative production system that was installed in the different stadiums of the country. This allowed the production of league matches with 10-cameras in full high definition (with 4K and 60 fps possible). And the decision was made to broadcast not just some matches, but all of them.
After the system is installed on location in theft and weather-proof casings, cameras are controlled from a remote location, and this allows for replays, custom graphics, and optical zoom ins-outs. Broadcast of this fully-professional, high-end production to end-users over OTT platforms gave the league a showcase platform.
"Together, OZ Sports and the Federación Dominicana de Fútbol have built value in the sports proposition. We overcame quite a few obstacles, and alongside OZ Sports, came out on top with all 90+ games produced over the whole season. This is a benchmark not even all the top European leagues can claim. For the first time in the league’s history, all of the matches were produced, in full HD, with more than ten cameras filming each and every game.
‘A journey of value creation’ is how we can define a full season of collaboration with OZ Sports in terms of production and distribution of our matches."
Marketing Manager, Dominican Football League
At the start of 2019, the Dominican Football League (LDF) decided to change its media approach and move towards top-quality production of all its official matches, changing the presentation of football in the Dominican Republic. This technological leap forward came about in broadcasting matches in a place some may consider an unexpected location, yet with a historic standing in the pioneering spirit.
OZ Sports is also entering new territory as a leader in a sports revolution in the Caribbean. OZ Sports made football history in the Dominican Republic while using artificial intelligence and algorithms to develop a collaborative commercial relationship with the LDF, league teams and entities close to the sport.
Through our Fedofutbolgo.com platform, and on all mobile devices, Apple iOS, Android and AppleTV, every football fan on the planet has been able to tune in and watch every game of their favourite team in Hispaniola, and their rivals. Attracting an increasing number of users around the world throughout the 2019 season of the Dominican Football League, the local federation was able to build up their own fan community, with CRM platforms simplifying the access to customers. This allowed the organizer, in this case the Dominican Federation, to learn and identify customers’ preferences and priorities.
The OZ creative team created an exclusive anthem song for the league, to help build up its unique identity. This song is played at the stadiums on the venue, and used in the production of the league. All this further help to give the LDF league a more unique identify, as an innovative league.
Through the efficient use of technology, OZ Sports has been responsible for the production of more than 100 official league matches throughout the season, delivering for the first time in the history of the Dominican league a top-quality broadcast product to the screens of each football fan, using its varied distribution channels.
The case of the Dominican Football League has been hugely successful, putting both league and OZ Sports in the forefront of innovation and technology in sports media. OZ Sports’ broadcast venture in the Dominican Republic is emblematic of the marriage of machine power and the human element. The initiative in the Dominican Republic is integrated in a global push from FIFA to build a stronger foundation for the growth of football: giving more access to young girls and boys to the game, organizing and showing competitions, and - as FIFA calls it - “Living Football.”
The purpose is to build the base for the sport at all levels - on the field, among fans and technologically - including broadcast and distribution of the game. Moreover, the Caribbean has been identified as a key region for development by the world governing body for football. Now, the new broadcast platforms and methods implemented by OZ Sports are a step forward in professionalizing and modernizing all aspects of the sport as a part of the “FIFA Forward” vision.
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